Manifesto

Research and Innovation are the foundations of our design philosophy. Over 50 patents granted worldwide and numerous international design awards won by our products are a testimony to that.
 
Only in 2014 Adriano Design has received the prestigious German iF Design Award for Pura kitchen hood designed for the Brazilian CINEX, the American Good Design Awards, and the Compasso d’Oro ADI, unquestionably the most important design award in the world for Takaje’s system of food conservation under vacuum for Tre Spade and the honourable mention of the same award for ceramic stoves designed for La Castellamonte.
 
In 2011 and in the occasion of the 20th anniversary of the Salone Satellite di Milano, we have been invited to recount our most symbolic works to the public. We formulated our manifesto, a reflection of contemporary, ethical, responsible and sustainable Design.
 

– Let’s cut out such words whose Meaning has been deprived of its nature, has been corrupted and altered: Innovation, Design and Style have no longer a meaning and represent neither anything nor anybody

Let’s find in Research the tools enabling us to put the Unknowns whose Solution we are looking for in order.

– Let’s solve a Problem through a tangible and objective Result.

Let’s believe in the Ethic Project: pursuing the Ethic Path means Making a Project in Full Awareness

– Let’s claim that the Project is the equation enabling us to get to the Product

Let’s trust Aesthetics, Logic and Functionality

– Let’s maintain eco-friendliness by means of Virtuous Behaviours aroused by the product

Let’s try to develop Affection towards the objects as opposed to rejection.

– Let’s accept the Social Responsibility in our Job

Let’s choose the future as the Present has already gone by.

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