ANGIOLINA® is not merely a pot, it does show how a good story can convert into a project first, a real product later. It’s a way of telling your story.

Stories generate design. And good stories generate a mark-leaving design. A story is a network of places, people and a bit of magic. This story – which is a design story indeed – weaves production, creativity and an ancient fully Italian tradition.

The very starting point is a pot, a pot for pasta. It may seem trivial, but this is the magic in stories: they “expand”, they are handed on, they are passed down. And for a moment they affect the objects surrounding them, thus making them magic as well. This story begins during a war, the Second World War, and get as far as the New World and further up to Brazil.

“Granny used to cook pasta in the sauce cans … “ It sounds hardly believable: “But that’s true! During the war, Granny Angiolina used to take the can and cook pasta in it instead of throwing it away!” Design springs out of stories, of tales. And Angiolina® pot is the tale of this story.