TAKAJE is a product able to trigger spontaneous behaviours which are environmentally significant. The consumer transforms a rubbish (the pot, the tin) in a resource (vacuum pack) without even caring about the eco-friendliness of his/her behaviour, but simply considering the real and straightforward pros of his/her action.

It does not often happens to enter a firm such as Tre Spade where the walls and the machines still manufacturing old though extremely contemporary tools ooze with the story of great hits and inventions which have been improving our parents’ life. Tre Spade has soon proved to be an unconventional firm when they charged us with a full spectrum research work to devise a food vacuum-packing product.

After a year of deep and accurate research we designed a really revolutionary product and, thanks to the close cooperation with the firm, we were also able to obtain profit- able results as far as production costs, advertising promotion and marketing strategies are concerned. TAKAJE is an extraordinary item, and so was the design experience related to it.