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Let’s choose the Future as the Present has already gone by.

Let’s accept the Social Responsibility in our Job.

Let’s maintain eco-friendliness by means of Virtuous Behaviours aroused by the product.

Let’s try to develop Affection towards the object as opposed to rejection.

Let’s trust Aesthetics, Logic and Functionality.

Let’s believe in the Ethic Project: pursuing the Ethic Path means Making a Project in Full Awareness.

Let’s claim that the Project is the equation enabling us to get to the Product.

Let’s solve a Problem through a tangible and objective Result.

Let’s find in Research the tools enabling us to put the Unknowns in order whoseSolution we are looking for.

Let’s cut out such words whose Meaning has been deprived of its nature, has been corrupted and altered: Innovation, Design and Style have no longer a meaning and represent neither anything nor anybody.